An international media agency needs to quickly understand conditions in unfamiliar categories around the world on a regular basis. Account planners need to assess the potential of new markets in order to realise new strategic direction and advise clients on their ad spend. The new business teams needing to quickly grasp the characteristics of a market in the first stages of a pitch and the information team are called upon daily to answer questions on a wide array of markets. Global Market Navigator has been designed so that users throughout a business can easily access data, and easily compare performances. Charts and graphs can be exported at the touch of a button to use within presentations or briefing documentation.
Academic institutions rely upon having a breadth of data so students can investigate many industries around the world as part of their studies. Global Market Navigator provides the base data of a given market, leaving the student to assess and make further observations and insights.
A global soft drinks manufacturer is constantly investing in innovation and looking for new market opportunities. As part of the innovation process once product ideas are tested and approved it is critical for the market research to support preliminary launch plans. Market size data is essential for estimating the demand or expected spend for specific products in various countries and regions around the world. Global Market Navigator ensures this part of the process is quick and allows for easy comparability, with reliable and trusted data.
A leading consumer products manufacturer owning household named brands around the world requires access to global market data in order to reviews its core strategy at various points throughout the year. Constantly, it looks for new products and services which could extend the brand as well as reviewing its existing portfolio. Are the markets we are active in growing or declining? Where are the fastest growing markets? Global Market Navigator highlights the current and potential market size across multiple categories and countries making it a relied upon tool to support initial strategic discussions at a senior level.
Financial Institutions work in fiercely competitive markets. Products are constantly evolving and customer demand changes dramatically as economies change. Global Market Navigator is well placed to compare market sizes with social economic landscapes giving product and investment managers further insight into market potential as well as access to 5 years' historical data.
Multimedia platform operators use market size and characteristic data to inform daily decisions made within licensing and promotional activities in order to strengthen the brand and realise further business opportunity. Often these opportunities are found outside of usual business boundaries, it is here where the data found within Global Market Navigator is heavily used and valued.